Studios book long sessions well in advance, take a deposit, and lose real money when someone does not show — a four-hour slot is not something you fill on twenty minutes' notice. The messaging job here is confirmation and preparation, not marketing.
Confirm twice, and mean it
A booking made six weeks ago needs confirming at the two-week mark and again the day before. The two-week confirmation is the one that matters: it is late enough to be real and early enough that a cancelled slot can still be rebooked.
export const studio = { deposit: (c: Ctx) => `${c.studio}: to hold ${c.dayDate} with ${c.artist} we need the ` + `${c.depositAmount} deposit: ${c.link}. Slot's yours once it's in.`, twoWeek: (c: Ctx) => `${c.studio}: still good for ${c.dayDate} at ${c.time} with ${c.artist}? ` + `Reply C to confirm or R to move it — plenty of notice either way.`, prep: (c: Ctx) => `${c.studio}: tomorrow at ${c.time}. Eat beforehand, no alcohol tonight, ` + `wear something that gives easy access to your ${c.placement}.`, aftercare: (c: Ctx) => `${c.studio}: healing instructions here — ${c.link}. ` + `Any worries at all, message us. — ${c.artist}`,};The prep message reduces cancellations and improves the work
People cancel because they turned up unprepared, or they sit badly because they skipped lunch. A two-line prep text the evening before fixes both, and clients read it as professionalism rather than instruction.
Aftercare is a safety message, not marketing
Sending aftercare instructions to the thread means the client has them permanently, findable, without a leaflet they lost in the car. Following up at the one-week mark catches early signs of a problem while it is still simple to deal with — and the client remembers who checked.
Do not diagnose by text
A client sending a photo of an angry-looking tattoo needs to be seen, or referred to a doctor. Acknowledge, ask them to come in, and never reassure someone remotely about something that might be infected.
The consultation thread
Design conversations happen in reference images back and forth, which is exactly what this channel is for — full resolution, in one thread, attached to the booking. Keep it in the studio's number rather than an artist's personal account, so the history survives an artist moving on.
Cancellations that do free up notice can go to a short waitlist of people wanting that artist, the same way salons fill gaps — just with a longer runway.
Next step
Browse the other industry playbooks, compare the services that can send this on the providers page, or tag your links with the UTM builder.