Review / Platform
Project Blue review
CRM-first iMessage marketing, built around HighLevel and HubSpot.
Project Blue is a messaging platform rather than a bare API: iMessage with SMS fallback, a business dialer, voice memos with AI text-to-speech, video and image support, a real-time analytics dashboard, and deep integrations into HighLevel, HubSpot, Close and Slack. Its pitch is skipping the A2P carrier-registration friction that slows down conventional SMS platforms. A REST API exists for custom work, but the CRM integrations are the product.
What it is good at
- If you run HighLevel, this is the least amount of integration work of anything here.
- Analytics dashboard and CRM sync mean non-technical staff can actually operate it.
- Dedicated lines rather than a shared pool.
- Voice memos and rich media are supported natively.
Where it will bite you
- Setup fee plus a demo call before you learn the price — a real barrier for a small shop.
- Aimed at mid-market and high-ticket sales teams, not a two-person business.
- Marketing-platform shaped, so a pure API integration is not the happy path.
- Newer entrant with a shorter track record than the incumbents.
Tracking links with Project Blue
UTM note
Analytics live in the platform, so mirror the same utm_campaign values into your own analytics or you will end up with two sets of numbers that never reconcile.
Whatever you send with, build the URL from one helper so tagging is consistent across every job and campaign. Open the UTM builder to generate one now.
Still weighing options?
The comparison table puts all five side by side.